_Primary-ZachWare_EWP-4Hi. My name is Zach Ware. I was raised on a farm in the South and now live in Las Vegas. I’m obsessed with fitness, healthy eating and scientific body tracking. This is what I’m working on /now.

This is how I think about business. I obsess over optimizing my nutrition and fitness based on science. I occasionally write and publish my reading notes.

Occasionally I invest in cool companies but mostly I do it with VegasTechFund.

I send a sort of weekly newsletter more frequently than I write here.


I’m the founding Managing Partner of VegasTechFund, a seed stage venture fund investing in the future of retail and commerce. Some of our more than 110 investments include Thrive Market, Ministry of Supply, Mizzen + Main, True & Co, WithMe, General Assembly, Banjo, Karma and littlebits. My partners include Tony Hsieh, Fred Mossler and Will Young. VegasTechFund is not directly affiliated with Zappos or Downtown Project.

Our initial work was focused solely on investing in startups in Las Vegas and over time branched out to a point where today 75% of our investments based outside of Las Vegas. Today our focus is investing in mission-driven companies leveraging technology to build and distribute products to consumers and small businesses. Take a look at our investments.


I started my career in the speciality food distribution world later moving into manufacturing and supply chain before leading the web business for The Republic of Tea. In 2010 I joined Zappos.com as Head of Product.

In 2011 our CEO Tony Hsieh asked me to leave technology to help with the company’s relocation to downtown Las Vegas. My focus included leading redevelopment of Las Vegas’ former City Hall as Zappos’ new LEED Gold HQ (take a tour). I left Zappos in 2013.

While at Zappos and after, I helped launch and led various areas of Downtown Project, Tony Hsieh’s personal initiative to redevelop downtown Las Vegas and co-founded VegasTechFund where I am still Managing Partner. I gave a talk about our initial vision at Google in 2013.

I worked on both while at Zappos but left Zappos in 2013 to focus on continuing that work and launching SHIFT, a huge transportation company that nearly killed me. I shut it down in 2015.

What I’m Doing Now

Check out what I’m doing now or say hi on Twitter or email me. I reply to all and prefer email over social networks.