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Brilliant. Read the whole thing. RT @bud_caddell: I wish I could be this creative with my frustration, brilliant, http://bit.ly/ai5b14 [zachware]— 1h ago via Twitter
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Everyone, *this* is how you write API documentation. Good job @twilio. http://bit.ly/bVIHY9 [zachware]— 4h ago via Twitter
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Some thoughts on Digg and why the power users don't matter. http://j.mp/a5Zo1v [zachware]— 5h ago via Twitter
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RT @randyjensen: RT @manasseh: How to Make an Internet Web Page http://bit.ly/dke0s0 // Must. Get. Hotmail account [zachware]— 6h ago via Twitter
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RT @TechCrunch: What If UberCab Pulls An Airbnb? Taxi Business Could (Finally) Get Some Disruption - http://tcrn.ch/9MZR3m by @arrington [zachware]— 7h ago via Twitter
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How Facebook Scales with Open Source http://bit.ly/9MJd9N [zachware]— 19h ago via Twitter
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Category Archives: Observations
Process is an embedded reaction to prior stupidity.
Read this post by Chad Dickerson, CTO of Etsy. It’s a fascinating perspective on building a culture of constant improvement, taking risks, supporting growth and trusting your team.
He mentions a perspective on process that I find particularly fascinating. Organizations often fear failure when repeated failure is what often leads to the most spectacular creations.
The quote is brilliant, true most of the time, though not universally so. There are good processes, but even more bad ones solely built to prevent failure, processes that stifle innovation.
Process is an embedded reaction to prior stupidity. When I was CTO of a web design firm, I noticed in staff meetings that we only ever talked about process when we were avoiding talking about people. “We need a process to ensure that the client does not get half-finished design sketches” is code for “Greg fucked up.” The problem, of course, is that much of this process nevertheless gets put in place, meaning that an organization slowly forms around avoiding the dumbest behaviors of its mediocre employees, resulting in layers of gunk that keep its best employees from doing interesting work, because they too have to sign The Form Designed to Keep You From Doing The Stupid Thing That One Guy Did Three Years Ago.
Hat tip to Chad Dickerson for the amazing post, one of the best I’ve ever read.
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In commerce it’s the little things.
It’s always about the little things. Last week I bought a pair of pants to complete a suit. I left the pants in a hotel some time ago. Ebay is good for things like that.
The seller included this little note. It made me smile.
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When do we start? Now.

- Image via Wikipedia
Everyday millions of people wake up and live to survive. They don’t have the cares of wealth, of poverty, of love, of hatred, of life, of death. They have only now.
Every waking hour of their lives is spent living to survive. They eat what they can, they drink what they can, they spend everyday waiting to find their next meal.
We are all but one blink away from being that soul in the darkness. We can send money, we can send hope, or we can change the world.
When do we start? Now. Where do we start?

Ads Out of Context
The thing about Google AdWords is that it gets it SO wrong sometimes. In light of the fact that people just don’t click ads or anything that looks like ads anymore, you would think the contextual ad industry (um, Google) would work a bit harder to get the context right.
Take, for example, this story about SNL on cnn.com.
Headline: ‘SNL’ hires two to replace Amy Poehler
First few lines:
NEW YORK ((AP)AP — “Saturday Night Live” was left with some big shoes to fill when Amy Poehler departed for her new role of motherhood.
As a step in that direction, two fresh recruits, Abby Elliott and Michaela Watkins, will be joining the show this week as featured players, NBC announced Thursday.
And then the ads:
Gone Porteno
I’ve been pretty disconnected this week. Chalk it up to the lifestyle in Buenos Aires. I haven’t really taken the time to blog or take pictures…. In fact, I have two pics on my cell phone and that’s it. Very odd for me.
The city has an energy I can’t describe in words. Palermo Soho is the kind of neighborhood you can live in, relax it, eat in, party in, and generally never leave. Though we have.
I’ll try to do a summary post later but I can’t make any promises.





